Transcript
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Welcome to the Clinician Researcher podcast, where academic clinicians learn the skills
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to build their own research program, whether or not they have a mentor.
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As clinicians, we spend a decade or more as trainees learning to take care of patients.
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When we finally start our careers, we want to build research programs, but then we find
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that our years of clinical training did not adequately prepare us to lead our research
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program.
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Through no fault of our own, we struggle to find mentors, and when we can't, we quit.
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However, clinicians hold the keys to the greatest research breakthroughs.
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For this reason, the Clinician Researcher podcast exists to give academic clinicians
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the tools to build their own research program, whether or not they have a mentor.
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Now introducing your host, Toyosi Onwuemene.
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Welcome to the Clinician Researcher podcast.
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I'm your host Toyosi Onwuemene, and what a privilege it is to be speaking with you today.
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Thank you for tuning in.
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I'm especially excited to be talking to you today about why you need a strategic plan.
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Why you need a strategic plan.
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Now a strategic plan has been called so many types of things.
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I think there is an individual development plan, or it could be in, I don't know what
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else it's been called, but I'm calling it a strategic plan.
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Okay, let's just pause and call it a strategic plan, and I'm going to explain what I mean.
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First of all, I'll tell you about when I first encountered the idea of a strategic plan.
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Now the time I encountered the idea of a strategic plan, I had been a faculty member for about
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seven years, and somehow honestly I had been successful.
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I made it.
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But most of the time what I would try to do is to create large blocks of time to get my
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research and writing done.
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And if you are a busy clinician without real, you know, protective time for research, you
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know, sometimes protective time is protective time on paper, but it's not protective time
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in reality, especially when you have a busy clinic with no support.
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It's like, okay, when, you know, in about a week and a half, there'll be like a drop
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off, there'll be, I don't know, there'll be a thunderstorm or a snowstorm or something,
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half the patients will cancel, I'll get an eight-hour block, and then I'll be able to
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write this paper.
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So anyway, let's just say that I was getting stuff done, and somehow I was advancing.
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And yes, it was hard, and yes, there were, you know, very few of these big blocks that
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I needed to do the work, but when they came, you know, I could really use them and get
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a lot of things done.
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And then I attended this program called the Faculty Success Program, also called the National
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Center for Faculty Development and Diversity Boot Camp.
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There's another name to it that I don't remember, but Faculty Success Program is what it's really
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called, and it is a, you know, 12-week program, and they walk you through just different habits
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to grow as an academic.
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And I think for the most part, the program is geared towards PhD scientists and PhD researchers,
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but definitely it has some great tools for anybody, especially if you are in medicine
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and, you know, going, creating structures for your writing and research is not part
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of what you do.
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So anyway, as part of the program, one of the things we did was to create a strategic
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plan, and it was such a novel concept to me, this idea that you look forward into the future
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for the next three months, and you say, this is what I need to do.
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These are the things I need to do to move my research and my writing forward.
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And the reason a strategic plan is so helpful, and I learned from the National Center for
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Faculty Development and Diversity, is that, you know, the strategic plan is the list of
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things that no one's going to come knocking down at your door to tell you to do.
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For example, you don't put on your strategic plan, patient care.
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You don't say, clinic on Monday.
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No need to put it on the strategic plan, because guess what?
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If you don't show up to clinic on Monday, people will come and find you.
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And if they are not able to find you, you will hear about it.
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The backlash from a missed clinic where you just didn't show up will be so big, you know
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you're not going to miss clinic.
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But what happens if you don't submit your manuscript that's important for you to apply
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for the next grant?
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Maybe a mentor might be mad at you if they even know that the deadline has passed.
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Actually, they'll be upset with you if they're the senior author and that paper actually
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matters to them.
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But if, you know, it's just one of 700 papers coming out of their lab, you know, it's kind
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of like, well, it's nice if it gets in, but if it doesn't, it's okay too.
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And so the strategic plan really is your home for all things that move your research and
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writing forward that don't have accountability.
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That's what the strategic plan is.
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At least that's how I'm talking about it in this episode.
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The strategic plan is your plan for your research and writing for the next three to four months.
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And these are especially the things that nobody, nobody's going to chase you around, at least
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not to the extent to which they will chase you if you don't do something like show up
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and do your shift.
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You know that there's accountability for patient care, but not as much accountability for your
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faculty development and advancement.
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So I'm going to be talking about the strategic plan today.
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And I'm going to be talking about five things, five reasons why you should create a strategic
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plan, why it benefits you, why if you've never created one, you should create one.
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And I have five reasons today and I probably have more, but these are just the five that
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I'm going to focus on.
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The first thing that doing a strategic plan does for you is it gives you clarity.
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The very first thing it does for you is it shows you exactly what you need to be working
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on.
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Now here's the thing, before you put it on your strategic plan, it was in your head.
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You know, it was in your mind.
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You've had some conversations probably with a mentor or two talking to you about the things
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you need to do and why it's important.
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And you know you need to submit a couple of manuscripts and then apply for the K or a
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couple of manuscripts and then go for the R. You know, you know that you need to start
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this new IRB for this research project.
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You know all these things.
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And yes, you have in mind that you're going to do them.
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Somehow you just haven't committed that goal to paper.
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You haven't said very specifically that by the end of March 2024, I will have finished
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the protocol for this IRB that we're submitting.
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You haven't committed it to paper.
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You haven't made it a smart goal, right?
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People talk about specific, measurable.
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What is it?
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A?
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I don't remember what A is right now.
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Time bound is T. Realistic is R. And I don't remember A.
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But anyway, a smart goal.
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I'll put it in the show notes if I remember.
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But you know, people talk about making goals and you have these ideas in your head, but
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you've never really committed them to paper to make them concrete.
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You've never set time bounds around it because it's like, oh yeah, maybe in the next year
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or two I'll be done with this.
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But you haven't said, no, no, no.
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By March of 2024, I will have completed this project.
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I will have the tangible protocol in hand ready to submit to the IRB.
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You've not made that commitment.
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But the moment you do, then you give yourself clarity on the things you're supposed to be
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working on in the next three months.
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And this clarity is such a beautiful gift.
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It's so powerful.
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It's so powerful because the moment you're clear about your goals, then you're clear
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about how to achieve them.
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Or even if you don't know how to achieve them, you're clear about what information you need
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to be able to successfully achieve them.
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And so, okay, you need to maybe submit your first manuscript or write and submit your
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first manuscript, or maybe it's your first proposal.
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And even if you've never written a proposal before, you now know that this is the information
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you need to be able to successfully write and submit the proposal.
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But until you decided it was a goal that you were going to try to accomplish in the next
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three months, then you didn't have to put your foot in the ground and go find the information
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necessary to move forward.
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And so, developing a strategic plan is so vital because it gives you clarity.
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And I think it's been said that the real win is not the plans that you make.
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Plans are worthless.
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But the actual act of planning is so powerful because you first of all have to figure out
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what is the most important thing, the thing for which I have no accountability, the thing
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for which no one's going to come knocking down my door if I don't do it.
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But it's the thing that actually advances my career.
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And when we think about that matrix of urgent and not important versus not urgent, definitely
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important, there's a specific name for the matrix.
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I really need to look these things up before I come talk to you guys.
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But that matrix of the things that are most important are the things that are not urgent
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but extremely important to your advancement.
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And a strategic plan allows you to define what those things are and put them on a plan.
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It gives you clarity.
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And that is such a beautiful gift.
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Okay.
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So, it gives you clarity.
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The next thing it does is it gives you focus.
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So, the moment you have decided on a set of goals that you're going to accomplish over
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the next three to four months, now you know what to focus on.
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You know.
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There's no, oh, I'm not sure when I'm supposed to, you're like, no, no, no, no, no, no.
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I said that by March 2024, I will do this.
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Therefore, I know what I'm going to do.
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You can focus on the thing that you've determined.
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One of the things I love about the strategic plan is that you make it for yourself.
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I make my strategic plan for me.
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And I'm so glad it's for me because if somebody else saw my strategic plan, they would be
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like, what?
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It is uniquely targeted and tailored to me.
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Only I understand my strategic plan.
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The person who taught me how to do the strategic plan would probably be shocked at the kind
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of strategic plan I create these days.
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But it's uniquely yours.
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Nobody can create a strategic plan for you.
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Actually, I take that back.
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Anybody can create a strategic plan for you, but it's not powerful or effective until you
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create your own.
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And the reason you've got to be the one to create it is because it's for you.
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You commit and then you go execute.
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And so the goals you set for yourself because you decided that they're important are the
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goals that you have power, energy, strength to execute on.
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The goals you set for yourself because you're afraid that someone's going to be mad at you,
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be disappointed in you, honestly, are not as sticky.
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And if for whatever reason that person maybe is out of town for a two to three week window,
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you'll feel relief that, oh, okay, I might not need to do this.
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Or you'll feel dread and anxiety over your goal.
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And not many good things come out of that space of anxiety and dread over a goal.
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And so it really does need to be yours.
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It really does need to be your plans.
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And if you're not sure what to put on your strategic plan, yeah, talk it over with a
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mentor and definitely flesh out what kinds of things should you be working on over the
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next three to four months.
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But in the general scheme of things, it's the manuscripts, it's the grants, it's the
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research, it's all the stuff that's so important but that you may not actually have anybody
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pounding down on your door to do.
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And writing them all in a strategic plan gives you focus on what to do.
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You know exactly what you need to focus on these next three weeks.
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You know you're going to be on consults.
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You know you're going to be rounding the hospital.
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And you know that when you come down from that week, you know what to focus on.
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You know when there is a little bit of space in your schedule, you're like, oh, I'm not
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free.
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I know what I need to focus on.
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And it's really helpful in that way.
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The third thing a strategic plan does for you is it helps you be realistic.
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It really helps you be realistic.
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You know how it is for many of us in medicine, how we love to please people.
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We're so good at it.
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I think it's just a big part of our training.
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Just some things we have to unlearn.
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And people pleasing is one of them.
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But you know someone says, hey, hey, I have an emergency and I'm going to need to cancel
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my clinic on Thursday morning, but it's too late.
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Can you just take the whole clinic?
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And you're like, of course I can help you.
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Because of course you have time.
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But when you create a strategic plan, you know.
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You know what you're supposed to be working on.
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And you know you do not have an extra five hours in the day for an impromptu clinic.
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You know that it doesn't fit in your strategic plan because you made the strategic plan.
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And so one of the benefits of a strategic plan is it helps you become realistic about
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what you can and cannot commit to.
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Someone says, oh my gosh, I have this amazing new manuscript project.
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And you would be perfect to be the middle author.
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You're like, my gosh, this is such an important project.
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When does it do?
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Oh, three weeks from now.
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You're like, wow, three weeks from now.
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I was hoping you would say four months from now.
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In three weeks I have this project, this project, and this project that I need to wrap up.
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And you're realistic about the things that you actually need to do.
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And so you're not just saying yes and giving away your time without realizing how much
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else is waiting for you.
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You have a clear understanding of your commitments over the next few months because you created
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the strategic plan.
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You put time zones, you put time bounds around what you said you were going to be doing.
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There is no question what you're supposed to be working on.
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And yes, great projects will come along and want to derail you.
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But because you set the goals yourself, then you're able to be realistic about what you
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can and cannot commit to.
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That's number three.
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It helps you be realistic.
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Number four is that it gives you direction.
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I love this one.
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I love the direction that a strategic plan gives you.
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It says, hey, I'm on my way to Germany.
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Okay.
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There are many ways to get to Germany.
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But there are many ways.
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There are more ways to leave to not go to Germany than there are ways to get to Germany.
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You can go by land.
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Actually, well, you can mix it up.
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You can fly.
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You can take a ship and then go some by land.
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It depends on where in Germany you're going.
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There are different ways to get there.
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You can mix and match different strategies.
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You can go to one other country, fly to one country, and then take the rail to get there.
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There are different strategies.
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But there are more ways to not go to Germany than there are ways to get to Germany.
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And so what a strategic plan does for you is it gives you direction so that every time
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somebody comes and tries to take you away from the direction in which you have said
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you're going over the next three to four months, you get to say, hey, hey, hey, this is taking
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me in a different direction than I committed to.
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And now here's the thing about the strategic plan.
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It's not like it's set in stone and written down forever and ever and you can never change
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it.
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It's not that.
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But it is that you are very clear on where you're going.
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And if anything is going to come and take you and move you in a different direction,
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it's an opportunity for you to stop and say, hmm, this new direction, does it serve me?
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Does it serve my career?
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Does it serve my interests?
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And it's an important question you get to ask only because you've already set the direction.
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It's like you already set the GPS.
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You're on your way to Canada.
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Or let's be more specific.
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You're on your way to Montreal.
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And then all of a sudden, someone comes and says, hey, I see that you have set your GPS
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to go to Montreal, but I really love you to go to Texas.
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And if you're going to go to Texas, you've got to readjust the GPS.
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You've got to say, okay, well, why don't I take Montreal out and put in, you know, Houston,
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Texas, because that's the new direction.
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But if you're going to go to that, then you ask yourself, is this new direction the direction
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I now want to go in?
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Knowing that, hmm, Houston, Texas is all the way on the other side, far, far, far from
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the direction you were going in towards Montreal.
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And you need to dress differently too, depending on what time of year you're going.
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And is this really what you want?
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Do you want at the end of your journey to Houston, Texas to be so far from Montreal?
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Is this what you want to do?
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And so it helps you be very, very clear about your direction.
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And it helps you decide on whether or not you want to change your direction.
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But the beauty of it is that you're making the decision intentionally, not by accident.
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Because what's happening to many of us without a strategic plan is that by many of us, I
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mean me, right?
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For some years of my faculty career, I had no strategic plan.
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What happens to people like us when I had no strategic plan is that I would wake up
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and find myself in Houston, Texas and be like, oh, what a lovely place to be.
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It's so worth here.
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And then remember that, wait a minute, aren't I supposed to be in Montreal?
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How did I end up here?
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And so the lack of direction just can be very confusing for you.
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And it allows you to make decisions that take you far away from your intended destination
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because you didn't set an intended destination.
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And so it really helps you get direction.
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The other thing it does for you is it helps you assess yourself.
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It helps you with self-assessment.
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You know, it's one thing for you to have that meeting with your chief or your chair at the
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end of the year and say, wow, you didn't accomplish these important metrics of being a faculty
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member.
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It's one thing to have that conversation with somebody once a year, but to have with yourself
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three months later and say, huh, you said XYZ was going to be accomplished by the end
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of three months and wow, not even a quarter of X is accomplished.
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What happened?
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You know exactly where you didn't accomplish the things you said you were going to accomplish.
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You don't even need anybody beating up on you or yelling at you or asking you, hey,
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why didn't you do this?
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You are able to assess yourself.
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In fact, you don't even have to wait till three months are over.
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In the middle of the first month, you know how far you've gotten.
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You know by the second month, you know by the third month, you're able to assess yourself.
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And so then you're able to decide, well, did I try to do too much?
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Did I cut back the next time?
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Because it is actually hard for us to be realistic about what we can and cannot accomplish in
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the three to four month period.
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It takes many iterations of creating a strategic plan to be clear about what can and cannot
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be accomplished in that period of time.
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But it allows you to do the self-assessment.
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So you don't have to externalize it.
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You don't have to have somebody else come tell you what you're supposed to be doing.
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You don't have to have somebody else come tell you what you're supposed to do because
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you got guidance in creating the strategic plan and you're able to tell at the end whether
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you met the goals that you set for yourself or not.
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And so those are five reasons, five things, five good points.
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So five reasons why a strategic plan will help you, five benefits of a strategic plan.
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Number two is focus, number three is being realistic, number four is giving you direction,
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and number five it helps you do your own self-assessment.
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These tools are important because if you think about the theme of this week, you really are
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big on you taking ownership of your own career, you leading your own experience because you
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know what, you can't lead anybody else, not in your own career.
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You can't force anyone to do anything for you.
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You can't make anybody care for your career as much as you care for your career.
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And so I hope that these tools have been helpful for you to think about how to move your career
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forward.
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And if you are looking to work with a coach to help you move forward, identify your goals
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and to create structure and strategy to succeed in moving those goals forward, I would love
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to talk to you.
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I'd love you to reach out to me on Facebook.
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Send me a DM.
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So you'll see in webinar or you can even send me a message on LinkedIn and I'm also an Instagram,
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but you probably will get higher engagement if you send me a message through LinkedIn
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or Facebook, but I will definitely be looking out for that.
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And I just want to encourage you that you know what, you've been betting on yourself
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since you started your medical journey and I believe that you don't have to stop betting
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on yourself today because you know what, you are pretty amazing.
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You've come this far because you have done the work you put in the hard work to make
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it possible and you've done it before you will do it again.
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I'm so confident of you doing that.
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All right.
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I encourage you to enjoy your week.
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Practice one of these things.
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Tell me if creating the strategic plan, if you're able to, if you need some pointers
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in creating a strategic plan, I'd love to help you.
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Send me a DM and I'll give you some more information.
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All right.
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It has been a pleasure talking with you today.
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I look forward to talking with you again the next time.
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Thanks for listening to this episode of the Clinician Researcher Podcast where academic
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clinicians learn the skills to build their own research program, whether or not they
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have a mentor.
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If you found the information in this episode to be helpful, don't keep it all to yourself.
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Someone else needs to hear it.
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So take a minute right now and share it.
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As you share this episode, you become part of our mission to help launch a new generation
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of clinician researchers who make transformative discoveries that change the way we do healthcare.